Persepsi remaja terhadap shopee pay later di kota makassar

Authors

  • Indrayanti Indrayanti Universitas Hasanddin
  • Sennahati Sennahati Universitas Hasanuddin
  • Rintoh Rintoh Universitas Hasanuddin

DOI:

https://doi.org/10.55638/jcos.v6i2.1177

Keywords:

persepsi remaja, shopee paylater, konsumerisme

Abstract

The purpose of this research is to find out how teenagers in Makassar City perceive the Shopee PayLater credit feature offered by the Shopee e-commerce platform. The study emphasizes how teenagers understand and incorporate these characteristics into their daily lives by using a symbolic interaction approach. The research involved 10 teenagers who actively use Shopee PayLater, aged between 17 and 19 years old. Social interactions, cultural norms, and status symbols associated with modern financial technology heavily influence teenagers' perceptions of Shopee PayLater. Most of the people who responded perceived Shopee PayLater as a useful and valuable tool that helped them manage their finances, enhanced their shopping experience, and fulfilled their life needs and could always keep up with the times.

References

Atkinson, R. L. (1999). Pengantar Psikologi. Jakarta: Erlangga.

Azwar, S. (2010). Sikap Manusia Teori dan Pengukurannya. Yogyakarta: Pustaka Pelajar.

Baran, S., & Davis, D. (2009). Mass Communication Theory: Foundation, Ferment, and Future (5th ed.). Boston: Wadsworth Cengage Learning.

Budi, T. P. (2006). Mengenal E-Commerce dan Bisnis di Dunia Cyber. Yogyakarta: ARGO Publisher.

Bungin, B. (2005). Analisis Data Penelitian Kualitatif. Jakarta: PT. Raja Grafindo Persada.

Corbin, J., & Strauss, A. (2008). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (3rd ed.). Thousand Oaks: Sage.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (4th ed.). Thousand Oaks: Sage.

Fatimah, S. (2017). Strategi Komunikasi Pemasaran E-Commerce Melalui Website Klikhotel.Com. Jurnal Common, Vol 1 no 2.

Gerungan, W. A. (2000). Psikologi Sosial. Refika Aditama: Bandung.

Hartanto, A. Y. (2022, November 2). Periksa Data Riset: Mayoritas Menggunakan Paylater 2-5 Kali per Bulan. Retrieved from Tirto.id: https://tirto.id/riset-mayoritas-menggunakanpaylater-2-5-kali-per-bulan-gx1L

Kalakota, R., & Whinston, A. B. (1997). Electric Commerce A Manager's Guide. USA: Addison - Wesley.

Kangean, S., & Rusdi, F. (2020). Analisis Strategi Komunikasi Pemasaran Dalam Persaingan ECommrece Di Indonesia. Prologia, Vol 4 no.2.

Laurence, J. M. (2004). Arsitektur dan Perilaku Manusia. Jakarta: PT.Grasindo.

Loudon, K. C. (2008). Sistem Informasi Manajemen. Jakarta: Salemba Empat.

Moleong, L. J. (2018). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Morissan, Wardhani, A. C., & U, F. H. (2013). Teori komunikasi massa : media, budaya, dan masyarakat. Bogor: Ghalia Indonesia.

Mulyana, D. (2001). Ilmu Komunikasi : Suatu Pengantar. Bandung: Remaja Rosdakarya.

Octaviani, C., & Kartasasmita, S. (2017). Pengaruh Konsep Diri Terhadap Perilaku Konsumtif Pembelian Produk Kosmetik Pada Wanita Dewasa Awal. Jurnal MUARA ilmu Sosial, Humaniora, dan Seni, Vol 2 No 1.

Pangerapan, J. N., Boham, A., & Randang, J. L. (2020). Persepsi Mahasiswa Tentang Kepala Berita Click Bait Media Online Instagram (Studi Pada Mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Politik Unsrat Konsentrasi Jurnalistik). Acta Diurna Komunikasi, Vol 2 no 1.

Putri, D. B., & Julianto, A. (2023, November 1). Survei Populix: Shopee Pay Later Jadi Brand yang Banyak Digunakan . Retrieved from VOI: https://voi.id/teknologi/325296/surveipopulix-shopee-pay-later-jadi-brand-yang-banyak-digunakan

Riswandi, D. (2019). Transaksi On-Line (E-Commerce) : Peluang dan Tantangan dalam Perspektif Ekonomi Islam. Jurnal Econetica, Vol.1 No.1 Mei .

Robbins, S. P., & Judge, T. A. (2013). ORGANIZATIONAL BEHAVIOUR. Jakarta: Salemba .

Santrock, J. W. (2012). Life-Span Development Jilid 1 : Perkembangan Masa-Hidup . Jakarta: Erlangga.

Saputro, K. Z. (2018). Memahami Ciri dan Tugas Perkembangan Masa Remaja. Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama, 17(1), 25–32.

Sarwono, S. W. ( 2016). Psikologi Remaja. Jakarta: Rajawali Pers.

Sukmana, O. (2003). Dasar-Dasar Psikologi Lingkungan. Malang: UMM Press.

Walgio, B. (2005). Pengantar Umum Psikologi. Yogyakarta: Penerbit Andi

Downloads

Published

2024-06-22

How to Cite

Indrayanti, I., Sennahati, S., & Rintoh, R. (2024). Persepsi remaja terhadap shopee pay later di kota makassar. Journal of Communication Sciences (JCoS), 6(2). https://doi.org/10.55638/jcos.v6i2.1177

Issue

Vol. 6 No. 2 (2024): April

Section

Articles

License

Copyright (c) 2024 Journal of Communication Sciences (JCoS)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.