ASHLITION : Ash-Shahabah English Literature, Linguistics, & Education

The Rhetorical Model of Selling Skintific Cosmetic Products Posted on TikTok

2025-05-05T09:25:12+00:00

This study aims to examine the rhetorical model used in the promotion of Skintific beauty products on the TikTok platform. Employing a qualitative approach and a top-down method, this research analyzes 20 TikTok videos promoting Skintific products based on content relevance, view count, user engagement, and video duration. The analysis focuses on the rhetorical strategies and persuasive structures used to attract interest and increase consumer purchase intention. The results indicate that the appropriate use of a rhetorical model in promotional content on TikTok can enhance the appeal of Skintific products to consumers and influence their purchasing decisions. These findings provide important insights for marketing practitioners in designing effective communication strategies on social media.

Keywords: Beauty product promotion, Persuasive strategies, Rhetorical model, Skintific, Social media marketing, TikTok

An Exploration of Power Reflected in BTS “Love Myself” Campaign

2026-01-12T05:53:38+00:00

This study examined how power is reflected in BTS’s Love Myself campaign, which have had significant emotional and social impact, especially among their fans, ARMY. Using Norman Fairclough’s three-dimensional model of discourse analysis, this study analyzed how RM’s speech at the UN in 2018 constructed power relations. The data set consists of six selected excerpts from the speech, supported by news articles and selected screenshots of fans’ social media posts. Findings showed that the data demonstrated different forms of horizontal power between BTS and audience: one symbolic, one persuasive, two normative, and the other two were a combination of all three. The active participation of ARMY further strengthens the campaign in the digital space. The results also showed that the campaign helped shift shame-oriented cultural norms toward a more open and accepting environment regarding insecurity, self-worth, and mental health.

Desiree’s Self-Actualization in The Vanishing Half by Brit Bennett

2025-08-03T06:12:38+00:00

This study is entitled Desiree’s Self-Actualization in The Vanishing Half by Brit Bennett. This study aims to understand self-actualization and self-actualization traits of Desiree as the central character in the novel, how the character fulfils self-actualization needs, and kinds of self-actualization traits in the novel. It used a descriptive qualitative method as the research design and Maslow’s hierarchy of needs as the theory of this study. The results of this study showed that the protagonist successfully achieved self-actualization indicated trough 15 self-actualization traits i.e., Desiree, the protagonist, shows self-respect, personal courage, truth, greater frustration tolerance, genuineness, honesty, self-acceptance, kindness, unselfishness, bigness, calmness and peace of mind. One of Maslow’s indicators, describes that people who actualized themselves are living their authentic life, less fear and accept their true self. In short, this study highlights that self-actualisation can only be achieved once a person has met all their other needs. Furthermore, the resolution of conflict within the story is a key factor in the protagonist’s attainment of self-actualisation.