Strategi Komunikasi Sosialisasi Program Generasi Berencana BBKBN Di Kota Gorontalo

Abstract

The program of Generasi Berencana (GenRe) or Generation Planning is a program designed to prepare and plan youth
for family life. In this program, the Office of the Population and Family Planning Agency promotes the maturity of the
marriage age with the aim of increasing the media of the marriage age, especially for women. This study aims to
discover the communication strategy carried out by the Office of the Population and Family Planning Agency of
Gorontalo Province in socializing the Generation Planning Program (GenRe) in Gorontalo City. This study uses a
descriptive qualitative research method. The data collection is through observation and interviews. This study applies a
data analysis technique with stages consisting of data collection, data reduction, data presentation, and
verification/conclusion. The results of this study illustrate that the communication strategy carried out by the Office of
the Population and Family Planning Agency of Gorontalo Province has been quite effective and efficient. However,
there are still some obstacles that often occur during the socialization of the GenRe Program, namely in terms of
choosing communication media, assessing the purpose of messages, and the role of communicators.