Strategi Komunikasi Politik Tim Pemenangan Ridho dalam Pemilihan Kepala Desa Tabilaa Periode 2021-2027

Abstract

One form of democracy is the election of leaders, from presidential candidates down to village head candidates. The
winning team involvement affects the potential leader selection. The winning team needs a political communication
strategy to win its candidate. This study aims to find out and analyze the political communication strategy of RIDHO
and the winning team in the election of the Tabilaa Village Head for the 2021-2027 period. The research method used
in this study is descriptive qualitative with data collection through observation, interviews, and documentation to
understand the phenomena in the field. The result of this study describes that RIDHO and team have several political
communication strategies, namely: (1) the rhetoric by conveying messages directly about the Vision-Mission of Tabilaa
village development, (2) The propaganda as a way to control issues that arise and to hold togetherness and unity in the
team as no victory without struggling, (3) campaigns consist of an open campaign and door-to-door campaign through
careful planning, placing communicators, drafting the 5W+1H concept, and (4) mass media use is through online news.
This study can in