Pengaruh Media Sosial Akun Instagram @Jjs_Pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep
DOI:
https://doi.org/10.55638/jcos.v4i1.342Keywords:
endorsement, instagram, local tourismAbstract
This study aims to find out how the influence of social media on the Instagram account @jjs_pangkepp on followers'
interest in visiting Pangkep tourism objects. The type of research used is quantitative research with data collection
techniques through surveys with data analysis Multiple Linear Regression Analysis using SPSS version 20.
The results showed that the influence of social media on the Instagram account @jjs_pangkepp gave a strong and
significant positive influence on followers' interest in visiting the Pangkep tourist attraction, the magnitude of the
influence given was 61.2% with a sig level. 0.000 < 0.005. While the remaining 38.8% is influenced by other factors.
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